|
Sometimes you may want to target a new audience or get a fresh perspective on one of your existing audiences. And other times, you may just want to confirm that you are getting the right message across to your target from an objective third party. Knowing and understanding what drives consumer behavior allows you to plan your marketing strategies more effectively.
Surveys and Focus Group Studies
What do past, current, and potential customers really think of your organization and the products and services you offer?
Plexcore’s Market Research professionals are experienced in putting together thought provoking surveys and focus groups designed to extract valuable information from your target audiences.
Literature Review & Analysis
Does your literature engage your target audience from the beginning and prompt a “call-to-action”?
The average person can be exposed to up to 3000 marketing messages per day, which means that you have little opportunity to provoke interest and prompt action before your target audience tunes you out. At Plexcore, we approach literature review with both qualitative and quantitative metrics complete with evaluations and analysis of your marketing materials to determine how your efforts are measuring up.
Website Review & Analysis
Is your website speaking to your audience, offering them a user-friendly experience, and providing them with the information they are looking for?
Online communication is unique to all other forms of marketing. It has global reach, is very cost effective, and can prompt immediate user interaction. Our web analysis tool measures attributes on your website such as content, navigation, architecture, engagement, and technical attributes. We also measure your website against standard web practices to ensure your customers are getting a great user experience on your website.
|
